Our New Social Media Optimization Tool
Understand your Social Media goals and ROI
If you’re new to nonprofit social media, it can be a daunting marketing project. More commonly, it is viewed less as a marketing investment but rather as just something the organization should take part in. It is essential that you consider your social media as another form of significant marketing investment that requires planning, strategy, and analysis. Working to optimize your social media and tracking your social media ROI are key ways to maximize your success on any platform. They also allow your organization to remain aware of what you have invested in the project. In this blog, we are going to check out the NMBL Strategies social media optimization tool as well as highlight several considerations to have in mind as you begin your own social media marketing campaign.
Imagine this: you make an investment. This could be a personal investment in the stock market or maybe your organization is buying equipment to produce your products. Regardless of the investment, you are going to track its cost and closely monitor whether you’ve broken even, profited, or lost money. Many organizations go to the trouble to use social media but fail to strategize and monitor their investment. Social media is a difficult feature to understand, but recognizing what your goals are and how to measure your success is essential.
You can now understand your social media returns
This is where our free Social Media Optimization Calculator comes in. We recognize the challenges of social media marketing and want to help small businesses and nonprofits understand the necessary features of a social media marketing campaign. In that light, we developed this tool to help. This the first tool in the greater process of developing optimization software. We wanted to share it as soon as possible. Check it out below...
The tool is quick and simple to use. Check it out to learn what type of return you should be getting from social media advertising on Facebook or Linkedin? We’ve aggregated the returns of our clients to come up with averages that other nonprofits are seeing. If you have any questions about the tool or want help understanding your results, send us an email, and we would be happy to help you out. NMBL Strategies is in the process of developing Nonprofit Social Media Development Optimization software. Until we get there we thought having information based upon averages was still useful. If you’re interested in how we develop ROI analyses for social media, reach out to us to discuss your social media efforts further.
If you don’t have a firm understanding of your ROI on social media, we’re here to help. We can break down your ROI for all social media/ads and offer predictive analysis as well as insights for maximizing your potential ROI.